Affiliate Link Tracking

Understand affiliate link tracking, click analytics, campaign tags and merchant attribution without unnecessary complexity.

What link tracking tells you

Tracking can show which page, email or campaign generated a click. Merchant dashboards may also show attributed leads or sales.

Use consistent naming

Adopt a simple naming convention for campaigns and links so your reports stay understandable as the site grows.

Do not fight attribution differences

Your analytics and the merchant dashboard may count sessions and conversions differently. Use each system for the decisions it is best suited to answer.

Protect user trust

Avoid deceptive redirects or links that hide the destination. Make affiliate relationships clear.