Affiliate Networks Explained

Learn how affiliate networks connect merchants and publishers, what they manage and what to check before joining.

What a network does

An affiliate network can provide tracking, reporting, payments and access to multiple merchant programs through one platform.

Networks are not all the same

Approval standards, verticals, payment terms, tracking and promotional rules vary.

Merchant-direct programs are another option

Some companies run their own affiliate programs without a network. Direct programs can offer closer merchant relationships but require separate dashboards.

What to check

Review program quality, payment thresholds, support, attribution, permitted traffic sources and geographic restrictions.